Less Competitive Advantage Means More Image Importance
In a market where getting quality service, products or instruction is getting increasingly easier the result is that the competitive value of quality decreases. That dictates that an ever growing importance is placed on reputation and image.
Image has become the one area where competitive value may not be able to be monopolized. In fact, online image and reputation goes a long way in leveling the playing field.
The creativity, expertise and experience utilized to run a good company campaign will impact sales, growth, name familiarity, wider customer base, and the list goes on.
Wow red cow said how. (Just doing a speed reader check. Don’t worry if you don’t get it, you won’t be alone).
Many small businesses today are using reputation management services because in this post-Google world, it is no longer optional. To compete, grow and succeed the second largest marketplace in the universe is available and accessible. Not taking advantage of that sector of consumers just doesn’t make financial or business sense in the world today. Of course everyone knows how to get there…online.
Image and reputation have always been important. Some may even argue that 100 years ago it was the most important aspect of running a successful business. That of course waned. Now, in 2016 that may again be true, and maybe never more so. If there was ever a time to seriously ask the question, ‘what does my online presence, image and reputation say?’, then it may be just that time.
This whole online image appreciation began as a trend almost, some businesses decided to test the waters and see if there was any avenue to work in online. Lo and behold did that catch on! Now it is common place as opposed to rare that companies utilize the internet and work on reputation management to maximize this potential.
With technology and the modern world at full tilt, it really has become so much more about service, options, price…image.
The resources to find quality products has never been more plentiful, and the importance of an image that attracts and separates from the crowd has never been more valuable.
Just remember, before embarking on this next reputation management venture, there is a whole wide world out there waiting. So put on a big smile, best outfit and put your best foot forward. And don’t forget, there is some really good help out there to make sure you look your best!